GoldenBee Insights

2022 Excellent Cases of CSR Practice in China's Auto Industry

source:goldencsr    date:2023-01-29 09:56:30


Facing complex situations such as the continuous evolution of the COVID-19 pandemic, the tight supply of automotive chips, and the persistently high price of raw materials, in 2022, China’s auto industry insisted on sustainable development, worked together and took the initiative to accelerate the transformation and upgrading. Auto export has increased significantly with a second rank in the world and the sales of new energy vehicles have risen rapidly with the market share reaching 25% by November 2022, showing the strong resilience and growth momentum of the industry.

With the successful convening of the 20th CPC National Congress, China’s auto industry is interpreting the responsibilities of the national pillar industry through solid actions and outstanding achievements.

Recently, the 2022 Excellent Cases of CSR Practice in China’s Automobile Industry (referred to as the Excellent Cases), initiated and compiled by GoldenBee Thinktank and guided by the China Association of Automobile Manufacturers (CAAM), was officially released.

To summarize, share and exchange the social responsibility management and practical experience of automobile companies, the Excellent Cases selects 11 representative cases of eight companies, including Geely Holding, BYD, Volvo Cars, GAC Toyota, Toyota Boshoku, NIO, ChipON, and Zhuzhou CRRC Times Electric. The summary and wide sharing of the CSR excellent cases provide a model for more auto companies to learn from and help stakeholders to deeply understand the concept, image, and strength of responsibilities of automobile companies.

In terms of green development, the Excellent Cases, by selecting the cases of Geely Holding, BYD, Volvo Cars, GAC Toyota, Toyota Boshoku and NIO, illustrates how auto companies integrate sustainability into whole product life cycles, focus on “carbon” to find a new path of green development, fully implement climate actions, protect biodiversity, and always plan their development based on harmonious coexistence between human and nature.

Regarding innovative technology, it selects the cases of Geely Holding and ChipON that fully reflect that, when facing severe challenges such as “chip shortage” in the global market, automakers continuously brave against difficulties, deeply develop strong professional advantages of the industrial chain, promote green energy and industrial transformation, and ensure the stable supply chain and industrial chain.

On craftsmanship and good products, it takes GAC Toyota’s building of “zero defect” model factories as an example to show how automakers comprehensively implement quality assurance (QA) strategies of the whole value chain to build a QA system covering the product life cycle, strictly control the procurement and manufacturing quality of parts, and concentrate on more high-quality products and services to make stakeholders reassured with confidence.

As for win-win cooperation, the Excellent Cases shares the case of Zhuzhou CRRC Times Electric to emphasize the importance and necessity of building a resilient industrial chain and supply chain by coordinating multistakehoders to promote the upstream and downstream collaboration and multi-domain innovation and transformation of the industrial chain, and empowering the innovative development of stakeholders.

In terms of employee development, it takes BYD’s talent recruitment as an example to share how auto companies respond to the  “stabilizing employment” policy by starting with the “selection, recruitment, education, management, and retention” of employees and increasing efforts on talent recruitment to promote the harmonious development of society and the economy.

The Excellent Cases condenses the thoughts of the auto industry in helping China achieve high-quality development and build a modern socialist country, and fully demonstrates the industrial sense of responsibility.

In 2023, under the guidance of the CAAM, the GoldenBee Thinktank will continue to collect and compile excellent cases of social responsibility practice in China’s automobile industry and select more exemplary and leading actions in fulfilling social responsibility, injecting new impetus to China’s sustainable development from a big auto country to a powerful auto country.