About Us

GoldenBee Team


Chen Weizheng


Ms. Chen has rich experience in sustainable brand building and CSR management. She has been leading the building and promotion of CSR brand - “GoldenBee” in China for many years, and providing consulting and brand communication services for dozens of well-known enterprises including central state-owned enterprises (SOEs) and multinational companies.

Ms. Chen graduated from Beijing University of Aeronautics and Astronautics (BUAA) and holds a Master’s Degree in Integrated Marketing Communication of the University of Hong Kong (HKU).


Guan Zhusun

Executive Vice President and Chief Operating Officer

Mr. Guan Zhusun is the Expert of Working Committee for Management Modernization of China Enterprise Confederation and the Executive Dean of the HUST-GoldenBee CSR Research Institute. He has participated in the research and formulation of ISO 26000:2010 Guidance on social responsibility and GB/T 36000-2015 Guidance on Social Responsibility, and research on the strategic planning of social responsibility in the 13th Five-Year Plan of central SOEs of State-owned Assets Supervision and Administration Commission of the State Council (SASAC). He has rich experience in strategic planning and management system development of CSR.

Mr. Guan graduated from Huazhong University of Science and Technology with a Master's Degree in Sociology.


Dai Yibo

Vice President

Ms. Dai Yibo has nearly 20 years of experience in providing sustainable development and ESG services for over 10 industries including electricity and energy, medicine, mining, automobiles, banking, ICT, chemical industry, etc., with clients covering enterprises, industrial associations, government agencies and international organizations. She has been specialized in developing sustainability/ESG management systems, integrating standards and guidelines into existing management systems, helping companies in formulating specialized strategies and planning, developing performance indicators, and planning brand activities. She participated in the formulation of international standard ISO 26000 IWA 26:2017 Using ISO 26000:2010 in management systems and Chinese national standard GB/T 36001-2015 Guidance on social responsibility reporting. She is the member of Research Working Group of ESG Technical Committee of the China Association for Public Companies (CAPCO), the President of Chinese Peers Review Committee of Global Reporting Initiative (GRI) Standards (2016 Version), and Editor-in-Chief of ESG Competitiveness and ESG Management and Information Disclosure Practice. She was invited to offer ESG/CSR courses to Shanghai Stock Exchange, Tsinghua University, Nanjing University and Peking University HSBC Business School.

Ms. Dai holds an MBA degree in Environmental Management from University of Twente, the Netherlands. 


Zou Xulin

Vice President

Mr. Zou Xulin has worked in large central SOEs for many years. He has long been engaged in the planning and organization of GoldenBee brand events and marketing in social responsibility field since he joined GoldenBee in 2008. Since 2014, he has been focusing on the internal management performance improvement and corporate culture development.

Mr. Zou holds a Bachelor's Degree in Economics of Zhongnan University of Economics and Law.


Lin Bo

Vice President

Ms. Lin Bo has long been engaged in research and consultation in the field of CSR, and has published personal columns and special studies with more than 500,000 words. She is one of the main authors of the Guidelines on the Social Responsibility Reporting of Chinese Enterprises with Foreign Investment (CAFEICSR1.0), expert group member of social responsibility series standards of electronic information industry, main author of Guidance on Social Responsibility of Information and Communication Technology Industry (SJ/T 16000-2016) and Social Responsibility Governance Evaluation Index System of Electronic Information Industry (T/CESA 16003-2017), and Vice Chairman of the Technical Group of IPC-1401A Supply Chain Social Responsibility Management System Guidance. She has also participated in the preparation of GoldenBee Research on Corporate Social Responsibility Reporting in China (2018, 2017), China CSR Development Report, Social Responsibility Practices of Foreign Enterprises, Green Supply Chain Practices of Electronic Information Industry 2018, etc. as well as monographs Defects of the Rights.

Ms. Lin graduated from China University of Political Science and Law and holds a Bachelor's Degree in both Journalism and Law.


Zhang Lijun

Assistant President and General Manager of Guangzhou Office

Mr. Zhang Lijun is a senior consultant on CSR and sustainable development. He holds the certificate of “International Certified Management Consultant” and is responsible for the development and management of the corporate business in Southern China. He is specialized at social responsibility report preparation, social responsibility management consulting, climate change and carbon management consulting, ESG management and promotion, corporate culture and brand building consulting, etc. He has provided relevant consultation services for many government departments, central OEs, local state-owned enterprises, listed companies, etc. He is also committed to providing professional support for the sustainable development of government and enterprises.

Mr. Zhang graduated from South China University of Technology with a Master's Degree in Environmental Engineering.


Jiang Bo

Assistant President and Consulting Director

Ms. Jiang Bo is a senior consultant on CSR and sustainable development. She holds the certificate of “International Certified Management Consultant” and has 10 years of experience in the field of CSR and sustainable development. Focusing on the social responsibility management of electricity, finance and public utilities enterprises, she has participated in or responsible for nearly 40 consulting projects on CSR management, involving social responsibility planning, system development, system building, tool design, practical cases, brand activities, etc. She has also been in charge of more than 30 consultation projects on social responsibility and sustainable development reports. She has participated in research projects such as voluntary social responsibility standards, social responsibility report evaluation, social responsibility index evaluation system, national standards for electricity industry social responsibility, etc. In addition, she participated in the compilation of System of Corporate Social Responsibility Rules.

Ms. Jiang graduated from Capital University of Economics and Trade with a Master's Degree in Business Administration.