GoldenBee Insights

The Global Toy Industry Sustainability Trends Guidance Report released

source:goldencsr    date:2024-04-18 14:36:52

On April 7, the "Toy Marketing and Sustainable Development Forum & Toy Award Ceremony 2024" was grandly held at the Shenzhen World Exhibition & Convention Center.

Themed "Innovative Toys, Sustainable Future", the forum was organized by the Guangdong Toys Association and Guangzhou Li Tong Messe Frankfurt Co. Ltd., undertaken by GoldenBee Branding, and co-hosted by "Toy Industry" magazine and China Toy Trade website. Nearly 200 representatives from nationwide toy enterprises attended the forum.


At the forum, GoldenBee released the Global Toy Industry Sustainability Trends Guidance Report, which pinpoints that in the face of challenges in the global toy market, sustainable development has become a new opportunity.


How to leverage the trends and cultivate sustainable new momentum as well as new opportunities for the toy industry was the core issue discussed at this forum. Industry experts and enterprise representatives were invited to engage in multi-angle, in-depth discussions on hot topics such as toy product marketing and brand sustainable development.


Mr. Zhuang Wei delivera themed speech.

Mr. Zhuang Wei, Chief Creative Officer of GoldenBee, hosted the forum and delivered the speech on "Global Toy Industry Sustainability Trends and Market Opportunities."

Starting from the context of global sustainability trends, he provided new perspectives on sustainability opportunities for the toy industry by examining typical cases of global toy enterprises.


Participating enterprise representatives highly praised the forum that it provided them with comprehensive explanations and ideas for developing sustainable products throughout their lifecycle, from product R&D, production, packaging, logistics, to sales.

In the future, GoldenBee will collaborate with more toy enterprise, helping the industry move towards a high-quality and sustainable future.